Reef View Hotel balcony, Hamilton Island
Hamilton Island, announced today that Sophie Baker has joined the company as Senior Communications Manager, a newly created role.
Sophie will be responsible for managing all public, corporate and media relations, as well as internal communications for Hamilton Island, qualia and the company’s other related entities. Sophie is also tasked with upholding and building upon the company’s reputation in both the corporate and wider community.
Based in the Sydney Head Office, Sophie will manage two direct reports – Joanne Wilkinson (Communications Manager) and Katie Cahill (Regional Communications Manager). She will concentrate on the company’s continued dedication and commitment to communicating with key stakeholders, and also placing an emphasis on servicing the particular needs of the luxury travel, tourism and lifestyle industries.
With a career spanning just under two decades, Sophie now brings her rich and varied experience in luxury goods and publishing, having worked agency-side across fashion, lifestyle and retail sectors on brands such as Louis Vuitton, Giorgio Armani, Loewe, Piper-Heidsieck Champagne and the launch of W Sydney Hotel, Woolloomooloo. Sophie also has had ten years PR and Marketing tenures including Chanel and Australian Consolidated Press (ACP), working across Harper’s BAZAAR, Cleo and Cosmopolitan magazines. Most recently Sophie was instrumental in building the brand for start-up beauty company ModelCo.
“I am very pleased to welcome Sophie and view her appointment as a new chapter in the continued growth and development of Hamilton Island.” said Glenn Bourke, CEO of Hamilton Island.
Sophie Baker, Senior Communications Manager said, “Hamilton Island, the gateway to the Great Barrier Reef and the Whitsundays, is one of the most popular travel and tourism destinations, not only in Australia but globally, and so I’m delighted to be able to build on the solid foundations already established for Hamilton Island and communicate the compelling, rich and immersive layers that the Island has to offer.”
“From unique world-class events like the Great Barrier Feast, Audi Hamilton Island Race Week and the Australian Ballet’s Pas de Deux in Paradise, to Hamilton Island’s 18-hole Golf Course, designed by five-time British Open winner Peter Thomson, this place has something for everyone. And all of this beauty is only a few hours door-to-door on the East coast. ” continued Ms Baker.
Denny-Lyn Dixon, General Manager Marketing, added “We couldn’t be more thrilled to have Sophie join our team. She brings a wealth of experience and will enhance and diversify our communications strategy offering the highest level of media and corporate relations. Sophie will also work closely with Nicky Tindill (nee Oatley) to strengthen and build our luxury brand partnerships and ensure we stay at the forefront of emerging travel, luxury and hospitality trends.”
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Notes to editors:
Hamilton Island is located off the Queensland coast of Australia, within the Whitsunday Islands at the edge of the Great Barrier Reef. Here visitors can experience everything that is great about Australia – natural landscapes, calm turquoise waters, secluded beaches, beautiful weather, fascinating coral reefs, diverse flora and fauna. Hamilton Island offers a wide range of accommodation options, not to mention over 60 activities and all within a short direct flight from Sydney, Melbourne, Brisbane or Cairns. There are also great connections from other Australian cities. www.hamiltonisland.com.au
Sophie Baker, mob: 61 (0)427 109 503, email@example.com
Joanne Wilkinson, mob: +61 (0)416 036 713, firstname.lastname@example.org