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Hamilton Island Blog /  Detail
  • Hamilton Island Blog

Hamilton Island's Ultimate Instameet

Posted by Reef Magazine - 10 October 2012

Hamilton Island luxury resort - see the beautiful sunset from anywhere on Hamilton Island

In October 2012 Hamilton Island launched a uniquely Australian Instagram campaign designed to tap into the power of social media, visual motivation and advocacy. Inspiration was drawn from USA Instagrammers, the Pilgramers, who spent their summer travelling around America evoking community and holding Instameets. This philosophy of seeking beauty through photographs and building a community with other Instagrammers led Hamilton Island to create its own global Instameet, the first to ever be held on the Great Barrier Reef.

Hamilton Island’s Ultimate Instameet brought the best and brightest Instagrammers from around Australia and America to the Island for a weekend of capturing incredible experiences to share on social media. The Pilgramers, high-profile Australian ambassadors, competition winners from the US and Australia  and popular Instagrammers were united for a weekend from 23-25 November to see, taste and experience everything on and around the Island that makes it incredible.

From climbing mountainous Passage Peak to watch sunrise, visiting nearby picturesque Whitehaven Beach and enjoying scenic flights and snorkeling on the world heritage listed Great Barrier Reef, the Instagrammers did it all, capturing and sharing their experiences with their friends, fan and followers on Instagram, Facebook, Twitter, Pinterest, Google+ and Tumblr.

Eight million people were reached through social media, including 815,000+ of our Instagrammers own fans. 640+ photos were generated over one weekend, and 50+ images made Instagram’s highly sought after ‘Popular’ page, appearing on all 100 million active users’ feeds. The photos received over 850,000 ‘likes’, 17,500+ comments and 4,280+ shares, starting a global conversation about Australia’s Hamilton Island and creating 1000’s of picture perfect postcards of our slice of paradise that were sent around the world on Instagram.

Our Ambassadors

  • Australian fashion model Annabella Barber (@annabellabarber)
  • Designers Camilla and Marc (@camillaandmarc)
  • Global style arbiter and Vogue Senior Fashion Editor Christine Centenera (@centenera & @vogueaustralia)
  • Fashion designer Josh Goot (@josh_goot)
  • Masterchef contestant, writer & foodie Hayden Quinn (@hayden_quinn)
  • Stylist & luxury fashion blogger Romy Frydman (@stylemeromy)
  • The Voice contestant & singer Sarah De Bono (@sarahdebono)
  • Geelong Cats’ Jimmy Bartel (@jrb03)
  • Australian Instagramers Lauren Bath (@laurenepbath_ih) from the Gold Coast and Paul Vella (@paulyvella) from Sydney’s North West
  • Competition winners Hay’s Julie Hill (@tilly_jak), Sydney’s Nicolas Alexander (@nicolasalexander), the Gold Coast’s Garry Norris (@13juju) and Jewels Lynch (@_oneperfectday_), American competition winner, L.A.’s Chris Vallejos (@chrisvallejos), and the Pilgramers (@pilgramers).

To see how the Ultimate Instameet unfolded

  1. Search #ultimateinstameet on Instagram to see all the incredible images
  2. View Hamilton Island’s Ultimate Instameet YouTube documentary:
  3. View the Pilgramers Ultimate Instameet YouTube documentary

Follow @hamiltonisland on Instagram to see all the latest pics from our guests and celebrity ambassadors.

Hamilton Island luxury resort - see the beautiful sunset from anywhere on Hamilton Island

About the Author

'REEF Magazine – Hamilton Island & the Great Barrier Reef' is a magazine that showcases all that Hamilton Island has to offer, from events, to an exciting array of activities, attractions and more. You can pick up your complimentary copy of 'REEF Magazine' at any Hamilton Island hotel, and you can also access some of our feature articles right here on The Island Blog.

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Book your Stay Book Direct Online Speak to Us (within Australia) Reef View Hotel, Palm Bungalows, Beach Club1300 007 333 qualia1300 780 959 Hamilton Island Holiday Homes1800 370 811 International Contact Details Travel Agents 137 333 Chat to Reservations
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Book your Stay Book Direct Online Speak to Us (within Australia) Reef View Hotel, Palm Bungalows, Beach Club1300 007 333 qualia1300 780 959 Hamilton Island Holiday Homes1800 370 811 International Contact Details Travel Agents 137 333 Chat to Reservations
Our Resort Tours & Activities +61 7 4946 8305 Chat to Tour Desk Buggy Hire +61 7 4946 8263 Restaurants +61 7 4948 9422 Hamilton Island Golf Club (Dent Island) +61 7 4948 9760
Our Facilities & Services Hamilton Island Marina +61 7 4946 8353 Hamilton Island Airport +61 7 4946 8620

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