Hayden Cox joins Audi Hamilton Island Race Week Posted by Hamilton Island - 12 August 2016 This year we are thrilled to welcome Audi Race Week Ambassador Hayden Cox to qualia for an unforgettable dinner alongside our partner Audi. Hayden will be previewing his upcoming book, New Wave Vision and discussing his work as the founder and director of the global number one selling surfboard brand Haydenshapes. Hayden is recognized for his modern approach in the global surfboard industry and as a champion of progression in design and innovation. At the dinner guests will be given the opportunity to view a range of Hayden’s work including the chrome board project and take in the design features, which have made him a leader in his industry. 5 reasons we can’t wait to see Audi Race Week Ambassador Hayden Cox at qualia: During voluntary work experience in his school holidays, Hayden first learned to shape surfboards and from there started his business, Haydenshapes, at 15 years of age. At 26, Hayden designed and patented a new and innovative surfboard technology – FutureFlex. FutureFlex is a parabolic carbon fiber frame construction that is lightweight, high speed and has a unique quadaxial flex pattern that allows more control and maneuverability in the water. It is constructed using premium-customized materials co-developed with Hayden. Hayden’s Hypto Krypto board is a three-time Surfboard of the Year Winner is Australia. Just recently, Hayden unseated Channel Islands, who had claimed surfboard of the year for seven consecutive years in the U.S. and took out the top award in America. Haydenshapes have worked on a string of notable projects from the likes of Alexander Wang and Google, and will soon release a limited edition high performance chrome Surfboard collection with popular design curator The Cool Hunter. Hayden’s new retail store is like nothing we’ve ever seen before. From the 360-degree touch screen HSSTUDiO custom board design to the Virtual Reality goggle experience, where customers are virtually transported into the Haydenshapes shaping bay... Everything is about innovation. We are delighted to have Hayden taking part in #AHIRW this year! About the Author Part of the Whitsundays, and in the heart of the Great Barrier Reef, Hamilton Island is one of Australia’s most spectacular and sought-after holiday destinations. On a holiday to Hamilton Island, you'll be surrounded by pristine white beaches, and a kaleidoscope of coral and marine life.